Engineer to Order does not necessarily follow a product driven mindset when dealing with engineering data. We deal with customer data, short timelines, and ever confusing engineering questions, “Where is this at?” I want to cover how PDM can help you in an Engineer to Order or Custom Machine Design environment. This steps out of the general product description and points to specifics of the program that are beneficial to you and your business. I want to help read between the lines for you. I have a background in the Custom Automated machinery industry and decades of using the SOLIDWORKS products. This allows me to better understand the needs and wants to better position the “Why” of PDM at your organization.